Why Apple’s “Shot on iPhone” Ads Are Misleading (And How a VND Fixes That)

Why Cinematic Motion Blur Matters

Most smartphone videos look like they were taken on a phone instead of a dedicated camera. The difference often boils down to manual control and the 180-degree shutter rule—elements that cell phones set to “AUTO” simply don’t prioritize. Today’s phones let you adjust settings like shutter speed and ISO, but if you truly want that “cinematic” feel, a VND is essential.

The 180-Degree Shutter Rule Explained

To get smooth, film-like motion blur, your shutter speed should be twice your frame rate. This guideline is known as the 180-degree shutter rule.

• Shooting at 30 FPS? Choose a 1/60 shutter speed.
• Shooting at 24 FPS? Go for 1/48 (or the closest option like 1/50).

Without a Variable ND Filter, bright outdoor settings force your phone to increase shutter speed, creating choppy or overly sharp video. A VND keeps your shutter locked at the ideal speed for silky smooth motion.

Enter the Moment VND QuickLock Filter

Moment’s QuickLock VND (2–7 stops) is built around user-friendly design and versatility, allowing you to fine-tune light reduction whether you’re filming under the harsh midday sun or capturing the softer hues of golden hour. Its unique QuickLock system uses a simple red button mechanism that snaps securely into a Moment camera case, enabling easy press-and-twist removal whenever needed.

Rather than fumbling with traditional threads or clips, the opposite side of the red button features a small dial for smooth, on-the-fly adjustments to the filter’s density, so you don’t have to juggle multiple separate filters. Slim enough to stay on your device all day, it avoids unnecessary bulk while ensuring the highest level of control over your exposure and motion blur.

Real-World Use Cases

Whether you’re filming bright outdoor scenes, capturing cinematic interviews, or shooting smooth B-roll, the Moment QuickLock VND delivers tangible advantages over traditional clip-on ND filters. Many older clip-on designs can feel bulky, never quite fit right, or require constant fiddling to adjust exposure. But this unique QuickLock system solves these problems by locking securely into place, so there’s zero worry about your filter slipping off; it stays on the phone easy peasy.

Adjusting the filter strength is also really simple: twist the dial rather than digging into your phone’s settings. Best of all, it’s designed to work in tandem with the Moment mobile lens lineup, making the creative potential even greater for your phone's camera.

Drawbacks

Of course, no product is without its quirks.

You may spot some vignetting or the “X effect” at the higher end of its range (6–7 stops), which isn’t unusual for variable ND filters. Also, you’ll need a Moment case to use the QuickLock feature, which could mean an extra purchase if you don’t own one already.

Still, these are minor trade-offs when you consider the filter’s overall ease of use and the elevated production value it brings to mobile filmmaking.

Final Thoughts

If you’re serious about nailing that cinematic aesthetic with your smartphone, a Variable ND Filter is a must-have. The Moment VND QuickLock (2–7 stops) delivers ease-of-use and professional results, making it indispensable for anyone looking to step up their mobile filmmaking game. Apple’s commercials may not highlight the extra gear, but this simple addition to your kit can make all the difference in producing silky smooth, cinematic video right from your pocket.